Why am I passionate about this?

I’ve always been intrigued by politics and the tools and tactics people use in attempts to gain and maintain power. Since 2010, I’ve been researching and writing about propaganda and digital media. With collaborators at the University of Washington, the University of Oxford, and—currently—the University of Texas at Austin, I’ve done groundbreaking work on computational propaganda: the use of algorithms and automation in attempts to control public opinion. I’ve also worked with numerous think tanks, news organizations, policymakers, and private firms in efforts to make sense of our current informational challenges. In the summer of 2022 I testified before the U.S. congress on election-oriented disinformation challenges faced by communities of color.   


I wrote

Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

By Samuel Woolley,

Book cover of Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

What is my book about?

Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. I argue that social…

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The books I picked & why

Book cover of Algorithms of Oppression: How Search Engines Reinforce Racism

Samuel Woolley Why did I love this book?

Unlike Herman and Chomsky, who primarily focus on propaganda over broadcast media, Noble focuses explicitly on how digital media platforms like Google are coded—in their very algorithms—to promote bias and discrimination. While it’s not explicitly about propaganda or disinformation, the book has been critical in building my understanding of how the biggest tech firms curate and prioritize dangerous, hateful, and misleading information. Noble’s book has also helped me to make sense of the deeper, hugely problematic, story behind how and why digital media platforms allow for nefarious targeting of marginalized communities. 

By Safiya Umoja Noble,

Why should I read it?

5 authors picked Algorithms of Oppression as one of their favorite books, and they share why you should read it.

What is this book about?

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms
Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.
In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search…


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Book cover of Adventures in the Radio Trade: A Memoir

Adventures in the Radio Trade By Joe Mahoney,

Adventures in the Radio Trade documents a life in radio, largely at Canada's public broadcaster. It's for people who love CBC Radio, those interested in the history of Canadian Broadcasting, and those who want to hear about close encounters with numerous luminaries such as Margaret Atwood, J. Michael Straczynski, Stuart…

Book cover of Propaganda: The Formation of Men's Attitudes

Samuel Woolley Why did I love this book?

This is another classic work in the subfield of propaganda studies, and it’s pretty dense. That said, its arguments on how technology and propaganda come together to enable mediated control of our very thought are powerful. Ellul’s point that propaganda is a sociological phenomenon—something that surrounds us in everything we do, everything we watch, everything we listen to—have also aided me in understanding why experimental or lab-based attempts to understand the specific effects of disinformation and propaganda often come up short. It’s difficult to study these things in a vacuum because they are so contextual, so tied to who is spreading the message, how they are spreading it, what their intentions are, and who they are targeting etc.  

By Jacques Ellul,

Why should I read it?

3 authors picked Propaganda as one of their favorite books, and they share why you should read it.

What is this book about?

This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.


Book cover of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Samuel Woolley Why did I love this book?

If you’re trying to understand how all of your data—and how digital surveillance more broadly—inform the spread of targeted disinformation and propaganda, this book is for you. We’ve heard a lot over the years about individually- and/or micro-targeted ads, especially with the 2016 US elections and Cambridge Analytica, but it’s often hard to make sense of what’s actually happening out there. How much of it is hype, and what should we really be concerned with in this space? Zuboff’s text is my go-to when exploring these questions. She makes it clear that data privacy should be on everyone’s radar, and that we desperately need more policy and protections to combat unfettered surveillance of our day-to-day lives.   

By Shoshana Zuboff,

Why should I read it?

11 authors picked The Age of Surveillance Capitalism as one of their favorite books, and they share why you should read it.

What is this book about?

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell…


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Book cover of We Had Fun and Nobody Died: Adventures of a Milwaukee Music Promoter

We Had Fun and Nobody Died By Amy T. Waldman, Peter Jest,

This irreverent biography provides a rare window into the music industry from a promoter’s perspective. From a young age, Peter Jest was determined to make a career in live music, and despite naysayers and obstacles, he did just that, bringing national acts to his college campus atUW-Milwaukee, booking thousands of…

Book cover of After Democracy: Imagining Our Political Future

Samuel Woolley Why did I love this book?

Papacharissi’s work—more so than almost any other thinker—has informed my thinking about how social media and the internet are inherently tied to politics and power. In this book, she interviews everyday citizens in order to understand where (and who) democracy has failed, but also how it might succeed in the future. This book situates communication, and particularly digital communication, at the center of our current political challenges. It manages to provide some much-needed hope, thinking through how technology and its use might be tied to solutions to the current problems associated with disinformation. 

By Zizi Papacharissi,

Why should I read it?

1 author picked After Democracy as one of their favorite books, and they share why you should read it.

What is this book about?

What do ordinary citizens really want from their governments?

Democracy has long been considered an ideal state of governance. What if it's not? Perhaps it is not the end goal but, rather, a transition stage to something better. Drawing on original interviews conducted with citizens of more than thirty countries, Zizi Papacharissi explores what democracy is, what it means to be a citizen, and what can be done to enhance governance.

As she explores how governments can better serve their citizens, and evolve in positive ways, Papacharissi gives a voice to everyday people, whose ideas and experiences of capitalism, media,…


Explore my book 😀

Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

By Samuel Woolley,

Book cover of Manufacturing Consensus: Understanding Propaganda in the Era of Automation and Anonymity

What is my book about?

Until recently, propaganda was a top-down, elite-only system of communication control used largely by state actors. I argue that social media has democratized today’s propaganda, allowing nearly anyone to launch a fairly sophisticated, computationally enhanced influence campaign. I show how social media, with its anonymity and capacity for automation, allows a wide variety of groups to build the illusion of popularity through computational tools and human-driven efforts. They use these technologies and strategies to create a bandwagon effect by bringing the content into parallel discussions with other legitimate users, or to mold discontent for political purposes.

I present an extensive view of the evolution of computational propaganda, offer a glimpse into the future, and suggest pragmatic responses for policymakers, academics, technologists, and others. 

Book cover of Manufacturing Consent: The Political Economy of the Mass Media
Book cover of Algorithms of Oppression: How Search Engines Reinforce Racism
Book cover of Propaganda: The Formation of Men's Attitudes

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